企业画册是企业的名片。一本成功的画册浓缩了企业历程和发展企业方向，向公众展现瑞典赌场、推广公司形象，给读者客户以栩栩如生、身临其境的感受。因此，济南样本画册印刷要达到“大气、洋气、雅气”，还得要在“新意”方面作为突破口，力求在这样一个主题框架下有所作为。同时，要尽量避免这类画册主题意蕴方面的单一。

1. 形象定位  

BENHUACEDEPINPAIDINGWEIYINGWEI：YIBENCONGNEIRONGDAOXINGSHIDOUYOUXINYI、“DAQI、YANGQI、YAQI”、YOUJIAOQIANGWENHUAGANDE，MIANFANYINGGONGSIWENHUAYISHUKAIFAGONGSISIZHOUNIANLAISHENKEBIANHUADEHUACE。YIBENRONGYISHUXING、XINWENXING、GUANSHANGXING、ZILIAOXING、JINIANXINGHELISHIGAN、XIANSHIGAN、XIQINGGANYUYILUDEHUACE。

2. 主题定位  

“YISHU”ERZISHIBENHUACEZHUTIZHONGDEHEXINYIJINGHEZHONGXINCI；TONGSHIYAOKAOLVYIXIAOJIANDA，TONGGUOQIYEYUANGONGHEKEHUDEYANGUANGLAIKANGONGSIWENHUA；JITIXIANGONGSIWENHUADEPINPAIYOUSHIHEPINPAIXINGXIANG，TONGSHITUCHUGONGSIDESHILIXINGXING，BULUNSHIZAIXINGYELINGYUHAISHIZAIRUIDIANDUCHANGSHANG，DOUQIANGDIAOGONGSIWENHUAQIANGTANSHENZHEN“BANTUZHINEIJIEWEIGONGSI”DEQIGAI； 

TONGGUOYIXIEFUYURENQINGWEIDEXIJIETIXIANQIYEDESHIDAIJINGSHEN，ZUODAOYOUXUEYOUROU、BEISHUIBOLAN、PINGFANPINGYI，ERFEIYIWEIDESHUOJIAO。    

3. 风格定位  

QINGMIAOSHU，ZHONGRENWEN，JIBENSHANGMEIYIGEYEMIANDOUYOUZHUTIKOUHAO，XIEYIWEIZHU，XIESHIWEIFU；XIEYIWEIXUEROU，XIESHIWEIFENGGU；XUSHUWEIBEN，SHUQINGWEIBIAO。  

TUCHUJINIANCEDEGAOPINWEIHEGAOZHILIANG，LIRU：CAIYONGJINKOUYAFENZHICAIYIN；ZHENDUIYEMIANNEIRONGXUANPEIHEXIEJINGMEIDEBEIJINGHUAMIAN，JUYOUXUANCAI、ZHUANTITUCHU、SHEJIJINGMEIDENGTEDIAN。TIXIANYIZHONGJIAZHI、YIZHONGYINLING、YIZHONGFENWEI、YIZHONGGANRANLI，SHIRENZAIHUACEDEXUANLIYUWENZIDEYOUMEIZHONGGANSHOUGONGSIDUIKEHUDEZHENYI，NAIRENSHENSI，FANFUHUIWEI。