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济南样本画册印刷,济南包装盒印刷厂,济南印刷厂


企业宣传画册框架策划方案

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企业宣传画册框架策划方案

发布日期:2018-08-23 08:19 来源:http://99xueyi.com 点击:

企业画册是企业的名片。一本成功的画册浓缩了企业历程和发展企业方向,向公众展现瑞典赌场、推广公司形象,给读者客户以栩栩如生、身临其境的感受。因此,济南样本画册印刷要达到“大气、洋气、雅气”,还得要在“新意”方面作为突破口,力求在这样一个主题框架下有所作为。同时,要尽量避免这类画册主题意蕴方面的单一。

济南样本画册印刷

1. 形象定位  

BENHUACEDEPINPAIDINGWEIYINGWEI:YIBENCONGNEIRONGDAOXINGSHIDOUYOUXINYI、“DAQI、YANGQI、YAQI”、YOUJIAOQIANGWENHUAGANDE,MIANFANYINGGONGSIWENHUAYISHUKAIFAGONGSISIZHOUNIANLAISHENKEBIANHUADEHUACE。YIBENRONGYISHUXING、XINWENXING、GUANSHANGXING、ZILIAOXING、JINIANXINGHELISHIGAN、XIANSHIGAN、XIQINGGANYUYILUDEHUACE。

2. 主题定位  

“YISHU”ERZISHIBENHUACEZHUTIZHONGDEHEXINYIJINGHEZHONGXINCI;TONGSHIYAOKAOLVYIXIAOJIANDA,TONGGUOQIYEYUANGONGHEKEHUDEYANGUANGLAIKANGONGSIWENHUA;JITIXIANGONGSIWENHUADEPINPAIYOUSHIHEPINPAIXINGXIANG,TONGSHITUCHUGONGSIDESHILIXINGXING,BULUNSHIZAIXINGYELINGYUHAISHIZAIRUIDIANDUCHANGSHANG,DOUQIANGDIAOGONGSIWENHUAQIANGTANSHENZHEN“BANTUZHINEIJIEWEIGONGSI”DEQIGAI; 

TONGGUOYIXIEFUYURENQINGWEIDEXIJIETIXIANQIYEDESHIDAIJINGSHEN,ZUODAOYOUXUEYOUROU、BEISHUIBOLAN、PINGFANPINGYI,ERFEIYIWEIDESHUOJIAO。    

3. 风格定位  

QINGMIAOSHU,ZHONGRENWEN,JIBENSHANGMEIYIGEYEMIANDOUYOUZHUTIKOUHAO,XIEYIWEIZHU,XIESHIWEIFU;XIEYIWEIXUEROU,XIESHIWEIFENGGU;XUSHUWEIBEN,SHUQINGWEIBIAO。  

TUCHUJINIANCEDEGAOPINWEIHEGAOZHILIANG,LIRU:CAIYONGJINKOUYAFENZHICAIYIN;ZHENDUIYEMIANNEIRONGXUANPEIHEXIEJINGMEIDEBEIJINGHUAMIAN,JUYOUXUANCAI、ZHUANTITUCHU、SHEJIJINGMEIDENGTEDIAN。TIXIANYIZHONGJIAZHI、YIZHONGYINLING、YIZHONGFENWEI、YIZHONGGANRANLI,SHIRENZAIHUACEDEXUANLIYUWENZIDEYOUMEIZHONGGANSHOUGONGSIDUIKEHUDEZHENYI,NAIRENSHENSI,FANFUHUIWEI。

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